Image vs. reputation which reigns supreme

Not sure how to grow your email list to ensure you prioritise quality contacts? Check out our articles on the subject, namely:. Get Started. Quantity Debate — Who Reigns Supreme? Quantity over quality costs more While ensuring that you are sending quality emails and not defaulting in spammy behaviour takes more time and energy, it also saves you money on your marketing budget. Post navigation Previous Post.

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Set Password. Existing Account? Login here. But be sure you have the way to quickly escalate and resolve the issue. This process should be a part of your overall crisis management plan.

I suggest forming a team consisting of team members from PR, HR, legal, marketing, and other relevant teams that can come together to quickly craft and post a response that would quite down the chatter and will help solve the issue at hand. Making sure you are limiting access to only knowledgeable community managers who have appropriate training with avoid mistakes such as these. And then there is a process for managing access when employees switch jobs or leave the company altogether.

Mass execution of loyal employees who love the brand. Most sites have their own Terms and Conditions, but you can also post your own moderation guidelines on your social media pages to make it obvious what behavior will or will not be tolerated within your social communities. There are still some organizations that treat social media communities like an afterthought and leave it to the interns to post an occasional tweet. Your social media is every bit a part of your brand image and reputation — so hire professionals!

Plus, a seasoned community manager will know the right way to deal with disgruntled customers, be able to deal with social media take-over attempts, and know when to take the conversation off-line. Sometimes, as a leader and as a brand, you will have to be willing to be misunderstood. In this case you will have to be prepared to be transparent and honest about it, share the reasons why you feel so strongly about the subject, and be prepared to calmly address the questions and criticism that come your way.

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