At Stackla, we regularly help brands leverage UGC throughout their email campaigns. On average, these brands increase their email click-through rates by 13 percent and improve their email conversion rates by an average of 35 percent. There are many kinds of emails marketing teams send to target audiences. Here are some examples of different ways brands use UGC in their emails campaigns:.
They curate their favorite user-generated images from people on Instagram who have used NTAustralia in their posts to show their audience places other people have visited.
They found customer-generated images tagged Kmartaus and paired them side-by-side with the shoppable image tile as a way to compel email recipients to be inspired to purchase. Outdoor Voices made an end of event wrap up email that featured a grid of animated UGC content. It also included a virtual workout event RSVP call-to-action at the bottom. Once a customer is ready to purchase or has already converted, transactional emails are a way to get them to come back and also continue engaging them.
Here are some examples:. DTC beauty brand Glossier is great at developing personalized emails for their audience. Some of their emails contain authentic product content generated by everyday customers, like in the email displayed below. By plugging UGC into shopping cart abandonment emails, brands can reinspire those who left the site before making a purchase by showing them what their purchase will get them: a fun goodie bag of Glossier products. Expedia Hong Kong is consistently looking to improve its customer experience.
UGC has helped them do this in their post-purchase emails. To further engage customers even after a booking, Expedia included relevant UGC for each destination—personalized to each customer based on where they booked.
Curious about how UGC can integrate with your email campaigns? Learn about Stackla UGC for email. User-generated content also translates well to TV and video promotions. Beachbody , a fitness company, took user-generated videos of its subscribers doing the different workouts offered by the program and used them to get other people excited about joining the Beachbody community.
It was a way to communicate that even though professional live sporting events were suspended, people could still share their fun sports activities they were doing from home. These aggregated tweets and photos from industry editors, stylists and bloggers were analyzed and showcased as DooH experiences real-time.
Taking it a step further, TOPSHOP made the campaign shoppable by allowing customers to purchase items from the catwalk and be ahead of the trends. While many brands typically test the UGC waters by manually searching for customer-created content on individual social networks, this can quickly become a cumbersome and laborious task—especially those with large, socially-active followings. Having thousands of customers avidly generating UGC is something every brand wants.
For many brands, the best answer is to go with a UGC platform that can do the heavy lifting for you. Stackla is a great option that helps brands find the UGC they want, aggregate it, rights manage and publish it out to all their different channels.
Learn more about the product here. Sometimes, getting the specific content your brand is hungry for requires a little effort. Here are some best practices for encouraging your audience to create amazing user-generated content for your brand:. There is plenty of fun, creative ways to generate tons of UGC for your brand.
Advanced artificial intelligence AI and machine learning can help marketers save time by quickly surfacing the best user-generated content to reflect their brand and making recommendations on which content will perform best with their audiences.
A recent report found that 59 percent of brands said AI tools assist their marketing teams in campaign content targeting. Many brands in recent years have relied on social media influencers to increase brand awareness and engage people.
But more and more, brands are turning to micro-influencers —individuals who have smaller followings but closer relationships with their audiences. Of over 1, consumers surveyed across the U.
Consumers are also 9. At Stackla, we believe micro-influencers and UGC are a match made in marketing heaven, and that this is a trend that will continue to grow. Organic Influencers allows brands to develop their own creator communities—comprised of micro-influencers and brand advocates—by having them join to receive creative briefs with details on and sometimes incentives for the types of content the brand wants its community to create.
Little Bellies , a baby and kids food brand, is a superb example of how Organic Influencers can help brands foster and rally an engaged community. Before we had to give people lengthy responses on social media but now we can just direct them to the advocates page on our website. It saves a lot of time from a community management point of view and is an easy way for people to sign up with us.
At the time we spoke with Little Bellies, they had over happy customers in their advocate community and had generated over pieces of rights-approved UGC. We hope this ultimate guide has given you a better idea of what is user-generated content. Ready to start leveraging UGC? Fill out the form below to schedule a demo with Stackla today! The right automated user-generated content solution will resolve inefficiencies, lessen sunken resource costs and improve scalability across your marketing strategy.
Join this webinar to learn how Trek Bikes transformed their GoByBike campaign to connect with their global audience in a difficult time through user-generated content. Little Bellies, an Australian food brand, has activated a highly engaged following of parents and cultivated community through quality UGC. Skip to content Product Overview Learn about the key features and capabilities of Stackla.
Co-Pilot AI-Powered predictive content recommendations. Asset Management Digital asset management for the modern marketer. Enterprise Technology Security, scalability and flexibility for enterprise.
Sure, UGC tends to be casual and off-the-cuff. But brands can capitalize on it to make up a more significant chunk of their overall business strategy. Beauty brand Aura relied heavily on its employee advocacy program as part of its initial launch.
This led the brand to develop clear goals and incentive programs to keep that content firehose on. Here are common user-generated content goals marketers set to align with broader social media goals :. Be transparent with brand rules and regulations toward UGC. There are countless ways to encourage UGC— campaign hashtags , social media contests. With a single hashtag, you can build focused interest and guide your audience to create content inspired by your campaign.
While the campaign is led by influencers that are Nike Partners, the hashtag is open to anyone to use. Micro Influencers see the content and know the drill, following suit in their own creative ways,. Do check your hashtags and guidelines to leave little room for error or audience confusion. Be smart and make your brand persona and mission clear.
Here, you easily share your favorite user-generated content on Instagram with a few taps. One of the best things about user-generated content is the way it sparks engagement and fortifies community.
For consumers, receiving a mention or repost from a brand can be just the right surprise and delight moment. And those shares not only build a bridge between brand and customer, but they also expose your audience to new people and content, creating the potential for viral posts. As a community manager , you have to create a persona for your brand, as well as connect customers and advocates.
Haley Campbell-Gross November 9th, Kerry Bridge November 8th, Receive products from your favorite brands in exchange for honest reviews. Tell us a little about yourself, and our sales team will be in touch shortly. Thank you for your interest in Bazaarvoice. A member of our team will be in touch shortly to talk about how Bazaarvoice can help you reach your business goals.
Thank you so much for subscribing to our content! We'll keep you informed of all the latest and greatest content that we publish. Bazaarvoice Blog. Todd Greenbaum Sr. Marketing Manager, Client Programs. December 30, Monsoon: Make UGC shoppable On its website and social media, fashion retailer Monsoon asks shoppers to share photos of its products with the hashtag MyMonsoon.
Explore more content on these topics: customer photos social media user-generated content. More great content. All blog posts. A post shared by Everlane everlane. It was a great way to create consumer desire for a new product leading into the spring rainy season. Creating desire is all about getting people to experience your brand for the first time.
Building brand loyalty is about fostering long-term relationships that result in multiple sales over time. People who create and share user-generated content are likely to be among your biggest fans. They have probably bought from you more than once. If they have only made one purchase, it was probably a meaningful one.
UGC allows you to harness that brand excitement and foster a sense of ongoing loyalty in people who may be less familiar with your brand.
Color Street is a direct marketing company that sells artistic nail polish strips through independent stylists. They regularly share user-generated content examples on their social channels. Because their customers are also their salespeople, sharing their content creates a feeling of brand support, driving ongoing loyalty. A post shared by colorstreet. Regardless of your sales model, sharing UGC can help build brand loyalty by showcasing how much you care about the customer experience.
It can be a constant challenge to create new, fresh, great-looking content for your social media channels. A post shared by Whole Foods Market wholefoods. Best practices for sharing user-generated content Always request permission As shown above, a branded hashtag is a great way to collect user-generated content.
Re-sharing that content without explicit permission is a surefire way to kill goodwill and annoy some of your best band advocates.
When you ask permission, you show the original poster that you appreciate their content and get them excited about sharing their post with your audience. You also keep yourself out of hot water when it comes to copyright concerns. PS: Hootsuite users have access to an app called TINT , which takes care of rights requests for user-generated content.
0コメント