Brand: Do you know the difference? Logo vs. Brandfolder for strong brands. Some times it show what is company all about or what company sells or their policies for customers. Below is a sample the "T" or the Name "Technoages" shows its a logo and "Republic of Gadgets" is the slogan.
A logo is an easily noticeable design component, often comprises a symbol, name, specified colors or trademark. It is a quick, visual representation of a brand's message and position.
A business slogan is a short phrase that aids as a very brief representation of a product or company. A companies logo is a graphic design that is a symbol it might be a star , a crown or what ever , the company slogan is a small statement that might explain the companies mission or goal eg. Snaple's juice logo is an orange tree while their slogan is made from the best stuff on earth , their slogan talks about the quality of their products. LOGO - this is mostly pictorial identification of a group or organisation, an art selected or drawn in the perfect identification of the group ororganisation.
SLOGAN - this is the usualy a word, phrase or a simple sentence also used by a group or an organisazion e. A Logo is a design symbolizing ones organization. It is a design that is used by an organization for its letterhead, advertising material, and signs as an emblem by which the organization can easily be recognized, also called logotype. These can be the brand name, logo, products, visual identity, staff, or advertising — amongst others.
After seeing the logo, and if you are a bit familiar with the brand, some images and emotions might come to your mind, and it might look something like the photo collage above. Some people might feel a sense of luxury and elegance, recall the founder of the brand as a fashion icon, think of the products make-up, clothes, accessories , French haute couture, the high prices, or the in-store experience.
The experience and perception will be different for each one of us. Branding is the process of building a brand. To be more specific, it is a strategy designed by companies to help people to quickly identify their products and organization, and give them a reason to choose their products over the competition. A branding strategy clarifies what a particular brand is and is not. Branding can be done through the use of different tools. Some of the elements that are used in a branding strategy are:.
Although a logo is only one of the elements of branding, it will most likely appear on the majority of touchpoints with customers and other stakeholders, such as the website, brochures, stationery, product, packaging, ads, uniforms, stores, and so on.
A logo can therefore be considered as one of the main graphic elements that allow people to quickly identify an organization, its products, and services. And quite often, it will be the first thing people will use to identify you. By hearing the tagline in commercials and seeing it in print, the association is created subconsciously. A single word can influence the way a person feels about your brand.
That is why word choice is so important. Ancient Greek Philosopher Aristotle identified three major rhetorical appeals that are still recognized today: logos, which appeals to logic, ethos, which appeals to ethics and pathos, which appeals to emotion. While all three appeals may be useful for your slogan or tagline, the most important is pathos. Many successful companies take advantage of emotional appeals by creating taglines and slogans that make people feel good. In , Covergirl made the decision to rebrand.
The new tagline suggests that beauty is diverse, dynamic and authentic. Although they changed their tagline, Covergirl has stayed true to their mission and has opened itself to new customers. Taglines and slogans are similar, but minor differences set them apart. Taglines are more permanent representations of your brand, while slogans can be changed frequently and are often particular to specific campaigns.
Both taglines and slogans should be brief and representative of your brand.
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